Along with news that it’s preparing to introduce live streaming support in its main mobile application, YouTube also this week announced a series of new features for its creator community. The details, which include a new Creator Hub, better support, a benefits program and other tools, were unveiled Thursday at VidCon, an event focused on online video and digital culture.
In a keynote address by YouTube CEO Susan Wojcicki, the company spoke of its investment in new technologies, like 360-degree videos and VR, as well as its expansion of YouTube Original programming, which is available to subscribers of the YouTube Red service.
For creators, YouTube promised a number of new features for those participating in or joining its community anew, including better customer support, a redesigned Creator Hub and a benefits program.
The company says that it has increased creator support by 100x, meaning that every creator who joins the Partner Program will now receive answers via email from a person at YouTube — within one business day.
This is a sizable increase in the level of support available before. The company previously offered this sort of direct support to thousands of video creators, and now it will extend that same support to millions.
The Creator Hub is getting a makeover, too, in order to centralize access to resources like educational materials and the help center, for example. Before, creators had to navigate through seven different websites to find the material they need, but now they’ll be able to just visit the new Creator Hub page, which is also fully localized in 23 languages, to find help and details on all of YouTube’s programs.